So, Paulo Melim Andersson's brief career as Chloé's creative director has come to an end. I don't have the full scoop but it's my assumption that he was fired, not that he actively chose to leave, unless it was mutual.
Too bad for him. Don't get me wrong, I think he did a wonderful job at Marni, and I was really cheering for him when I saw the first collection he did at Chloé. But after the initial high faded, I realized I was still mourning the loss of Phoebe Philo, as well as her predecessor Stella McCartney. I think that his most recent collection - FW08 - was getting closer to what I think of as "Chloé," so I wonder when the bigwigs made the decision to sack him; maybe he was diverging again when starting next year's spring collection, I'm really not sure. I do know that his launch collection was vastly different. One does not associate Doc Marten-esque boots with Chloé. Indeed, one can only reinvent a label so much before it retains no trace of its core identity. I don't condemn Andersson's style, I just don't think it has much relevancy to what has been titled the "Chloé woman."
Andersson will be replaced by Hannah McGibbon, who has worked for Chloé before under the direction of Phoebe Philo. Since I always had a great deal of respect for what Philo did for Chloé, I'm delighted by this change and hope that McGibbon will be successful in healing the rupture that has formed in the eminent fashion label.
Here's a recap on Andersson's Chloé collections, from first to last: