I went to Target yesterday to check out the launch of the store's newest Go collection: the Jovovich-Hawk line. I was antsy about the collection, because I had looked at preview samples online and wasn't as excited as I'd hoped to be about the designs. Jovovich-Hawk cultivates a feminine, frilly look that is difficult to translate into cheap fabrics. The dresses I was looking at were cute, but pretty average, the type of thing you'd see at a JC Penney or Macy's.
What partially redeemed the Jovovich-Hawk for Target line for me was the last dress I tried on: a lacy little dress in eggshell with detailing at the neckline, waist, and hem. The reason I liked it so much is because it was a perfect fit: I don't have much of a waist or hips, and the dress defined the shape of my body instead of rebelling against it. It's difficult to find a dress that suits me well, so that made me happy.
Jovovich-Hawk for Target® Chiffon Dress, $39.99
What I found annoying was the price. Although a cute dress, I don't honestly think it is worth $40. The material is not that fantastic a quality, and the design is not incredibly unique. It just happened to fit me particularly well. I'm sure I could find a similar dress for $25 for Forever 21. You're just paying for the Jovovich-Hawk label, on a Target tag no less.
Jovovich-Hawk for Target® Square-Neck Floral Dress, $39.99
From this picture, the dress above doesn't look particularly fantastic, but in person, the colors attract the eye. The muted palette is pleasantly intriguing. I was torn between getting this dress and the off-white one, but I finally decided on the latter because this flowery one is absolutely shapeless. If you're thin as a pole with no boobs, go for it - you'll look fantastic.
Jovovich-Hawk for Target® Linen Shorts, $26.99
The last item worthy of mention is this cute little pair of shorts. Somebody recently ridiculed the pleated ruffles, but I tried the shorts on and found the detailing adorably whimsical. The buttons are not really to my taste, but they're easily replaceable.
I also tried on some of the blouses the collection offers, but they have a pleat in the back that puffs it out and makes it appear as if you're a hunchback. Is it just me? Or do other people also have this problem? I suspect it's an error in design.
So, is it worth it to check out the Go collections by Target? Yes, if you're looking for a cheap designer fix. But don't expect anything stupendous--why would you? So if you don't mind that the clothes produced by fashion giants like H&M and Forever 21 are blatant, unsanctioned replicas of true designer RTW, I'd go there first, as they cost even less than the officially sponsored stuff.
Check out the real Jovovich-Hawk spring line on their official website. It's definitely worthy of notice.